Organic Search Engine Optimization - SEO

Organic Search Engine Optimization - SEO


Search Engine Optimization is process of performing variety of activities on website itself or Offsite website to increase its online appearance. So most of the times we can divide SEO in two broad disciplines:

  • On Page Optimization
  • Off Page Optimization

On Page Optimization: Covers the list of various activities performed directly on website such as:

  • Variety of techniques implemented on website code itself to make it search engine friendly.
  • Variety of techniques implemented on website design itself to make it search engine friendly web design.
  • Changes performed at website content level to present content in more search engine effective ways.
  • Implementation of various search engine friendly Root files to present Search Engine friendly architecture of website.
  • Changes done at website navigation level to present strongly connected pages that search engine like.
  • Implementation of traffic analysis scripts in website code to capture traffic trends/Logs of website.

In nutshell we can say that ON page optimization is an overall process of presenting complete Search Engine Friendly architecture for your website in all maximum ways so that search engines can easily understand your web pages and index then in its database. If your website has completely search engine friendly architecture then you can expect you maximum value transferred from search engines towards your website.


Off Page Optimization: Covers the list of various activities performed on some other websites that helps to promote your own website. More broadly we can say it's a process of promoting your own website with the help of third party websites available on web, to improve website traffic and correspondingly attached business revenue. There are variety of activities comes under off page optimization that helps to increase your website visibility.

  • Directory Submissions: Cheapest and best way to achieve one way back links. Helps to improve online visibility of website, also helps to achieve fastest indexing of website.

  • Social Bookmaking: Ultimate way to increase backlinks and online traffic for a website by publishing relevant information on high traffic social bookmarking websites.

  • Articles marketing: Best resource for getting high quality contextual backlinks for website that helps to improve search engine rankings and corresponding search engine traffic for website.

  • Blog Submissions: It helps to achieve faster indexing and high quality contextual backlinks for website that helps to improve search engine rankings.

  • Press Releases: Press releases help to introduce latest updates and technologies/events launched in companies to entire world instantly. Helps to transfer huge traffic to website and also helps to increase one way backlinks of website.

  • Classified Ads: Creative promotional classified ads are best way to get quality local traffic towards website. Help to increase online visibility of website manifolds.

  • Video Submission: Excellent tool for those who want to promote their business using videos, publishing videos on high traffic website helps to convert good amount of traffic.

  • PPT Submissions: PPT's helps to achieve one way back and huge traffic volume towards website by publishing PPT on various PPT media sites.

  • MySpace, FaceBook and Twitter Promotions: These channels help to build brand and further helps to increase brand popularity. These profiles have capability to bring tremendous amount of traffic towards website.

In nutshell we can say that any of the OFF page optimization tactic is followed you will be getting a back towards your website that acts as a vote in terms of Google webmasters guidelines. So as maximum the number of votes you have for your website maximum are the chances that you will perform better in terms of search engine rankings.

 

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